Key Insights from the 2026 Oshyn Digital Trust Index

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How 25 Industries Turned Digital Reliability into a Managed Outcome in 2026

How composite digital reliability improved across all 25 industries, which sectors are setting the pace, and why the strongest gains point to operational maturity rather than isolated fixes.

49.30

Avg R-Score 2026

Up from 39.24 in 2025

+10.06

Average YoY Gain

Median: +8 pts

71.8%

Companies Improved

Of 717 matched companies

25

Industries Analyzed

All groups represented

Organizations no longer just have websites. They run digital front doors, service layers, and trust engines. This is the foundation of the Digital Trust Index. The R-Score combines performance, security, and accessibility. In 2026, discoverability joins as a fourth pillar. Visibility is now part of the core experience.

The 2026 data shows clear progress. Across 717 matched companies, the average R-Score reached 49.30, up from 40.0 in 2025. The average year over year gain is +10.06 points, with a median improvement of +8 points. 71.8% of companies improved. This confirms that digital reliability is now measured and actively managed.

Executive Takeaway

Digital reliability is now a managed discipline. The numbers show it. More companies improve. Scores move up. When you treat digital experience as a product, you build trust. If you do not, you fall behind.

The Market Moved Up — Broadly

Figure 1. Average R-Score rose from 34.5 to 44.7 — a 29.6% increase year over year (+10.1 points). — Figure 1. Average R-Score rose from 39.24 to 49.30, a 25.64% increase year over year (+10.06 points).

In 2025, R-Scores clustered in the high 30s. In 2026, the center moves close to 50. This is not driven by outliers. Most companies improved. The shift reflects broader investment and more consistent focus on digital reliability.

Scale Helps, But Discipline Wins

Figure 2. 2026 R-Score by Fortune rank band. The gap between the top and bottom bands exceeds 59 points. — Figure 2. 2026 R-Score by Fortune rank band. The gap between the top and bottom bands exceeds 47 points.

The 2025 report suggested R-Score was not strongly tied to company size. The 2026 data shows a different pattern. The Top 100 companies average 74.2, while the 751–1000 band drops to 26.5. This is a 47.7 point gap. It is structural.

R-Score declines consistently across rank bands. The 101–250 group averages 65.6, followed by 56.4 for 251–500 and 45.1 for 501–750. The drop is steady at each step.

From the 2025 Report

R-Score isn't positively or negatively related to employee count, annual revenue, profit, total market value, or total return to investors. Larger companies don't necessarily have better R-Scores. Your R-Score improves when you focus on website performance — regardless of revenue, employee size, or years in business.

2026 Update

The 2026 data shows a clear relationship between scale and digital reliability. Larger companies lead by a wide margin. This gap reflects execution, operational maturity, and sustained investment across all pillars.

R-Score Across Industries

Figure 3. 2026 average R-Score by industry (n≥5). Food, Beverage & Tobacco leads at 54.5; Automobiles & Components lags at 27.8. — Figure 3. 2026 average R-Score by industry (n≥5). Commercial & Professional Services leads at 58.2; Automobiles & Components lags at 27.8.

Commercial & Professional Services leads all industries at 58.2, followed by Household & Personal Products (56.3), Health Care Equipment & Services (56.0), and Real Estate Management & Development (55.3). Utilities (53.8) and Food, Beverage & Tobacco (53.4) also perform above the overall average of 49.3.

At the bottom, Automobiles & Components (27.8) and Consumer Staples Distribution & Retail (36.1) show the weakest performance. Telecommunication Services (39.4) and Consumer Durables & Apparel (39.8) also remain below average. These sectors show a clear gap between digital presence and overall reliability.

Industry	Avg R-Score	Avg Performance	Avg Accessibility	Avg Security	Avg SEO	n
Commercial & Professional Services	58.17	66.33	62.83	46.83	72.50	6
Household & Personal Products	56.33	66.33	43.33	55.00	61.67	3
Health Care Equipment & Services	55.95	65.45	60.73	44.68	67.80	40
Real Estate Management & Development	55.33	66.00	72.67	39.00	63.44	9
Utilities	53.79	67.21	59.89	38.16	65.16	19
Food, Beverage & Tobacco	53.42	59.74	50.16	48.63	63.74	19
Semiconductors & Semiconductor Equipment	53.25	53.75	55.75	47.50	72.25	4
Technology Hardware & Equipment	52.80	69.80	37.40	41.00	68.40	5
Financial Services	52.73	56.99	64.65	43.27	64.86	78
Insurance	52.17	58.33	76.83	34.17	67.67	6
Pharmaceuticals, Biotechnology & Life Sciences	51.70	50.70	66.00	43.00	72.40	10
Banks	51.56	46.44	77.33	41.78	72.44	9
Transportation	51.11	50.11	60.78	44.00	70.78	9
Energy	50.44	60.02	60.21	36.42	59.33	52
Capital Goods	48.80	54.98	54.01	39.51	61.74	576
Software & Services	48.52	50.00	52.84	43.12	64.28	25
Consumer Discretionary Distribution & Retail	48.10	47.17	63.43	42.17	61.27	30
Materials	46.77	48.23	51.23	41.69	61.73	26
Media & Entertainment	44.71	53.71	53.69	29.94	58.77	35
Consumer Services	42.71	60.14	55.00	16.43	63.71	7
Equity Real Estate Investment Trusts (REITs)	42.00	48.57	40.00	30.00	67.43	7
Consumer Durables & Apparel	39.83	31.50	51.00	36.67	66.83	6
Telecommunication Services	39.40	43.60	42.80	29.20	61.40	5
Consumer Staples Distribution & Retail	36.14	25.86	25.00	41.14	69.29	7

* Consumer Staples Distribution & Retail includes companies such as Walmart, Costco, Kroger, CVS, Target, and Walgreens.

The Biggest Movers of 2026

Figure 4. Top 10 R-Score movers 2025 to 2026. Gains are led by Materials, Health Care Equipment & Services, and Capital Goods. — Figure 4. Top 10 R-Score movers 2025 to 2026. Gains are led by Capital Goods, Energy, and Food, Beverage & Tobacco.

The largest year-over-year R-Score improvements show a mixed pattern across companies. Wabtec Corporation leads with +33 points, followed by EOG Resources with +32 and Cleveland-Cliffs with +28. The Clorox Company adds +25, and Abbott Laboratories gains +22.

Other movements are smaller or uneven. Grainger increases by +4, Rollins, Inc. by +2, and Fluor by +1. Wells Fargo declines by -3 and Tempur Sealy International drops by -9.

These results show that progress is not uniform. Gains concentrate in specific companies, with both strong improvements and declines within the same sectors.

Company	Industry	2025	2026	Change
Cleveland-Cliffs	Capital Goods	58	86	+ 28 pts
GRAINGER	Capital Goods	81	85	+ 4 pts
The Clorox Company	Food, Beverage & Tobacco	59	84	+ 25 pts
EOG Resources	Energy	49	81	+ 32 pts
Wells Fargo	Banks	84	81	- 3 pts
Abbott Laboratories	Health Care Equipment & Services	58	80	+ 22 pts
Fluor	Capital Goods	79	80	+ 1 pts
Rollins, Inc.	Capital Goods	78	80	+ 2 pts
Tempur Sealy International	Capital Goods	89	80	- 9 pts
Wabtec Corporation	Capital Goods	47	80	+ 33 pts

* Year-over-year changes based on matched company records using Industry from the 2026 dataset.

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